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Its hump day! Whoo…Hoo!!!
Yes… hump day is the popular North American moniker for Wednesday. That peak on the ECG of our week, its when we have cleared Monday and Tuesday and our frowns begin to turn into smiles (this does not apply to retirees, they smile from Sunday to Sunday!)
For the record, we love our jobs but we love the weekend a little bit more, so when Hump Day rolls around we start to get happy(ier).
Geico recently did a commercial that took hump day to a whole different level. It has the right amount of sarcasm, funny and eyerolling employee expression and I must confess, I burst out into uncontrollable laughter everytime its on. Sometimes I even google it for a laugh! I love that damn commercial and The Martin Agency did an awesome job!
This commercial went viral and one middle school in Connecticut even banned it because in the classroom, corridors and everywhere in the school, hump day was everyday for the students!
http://www.examiner.com/article/hump-day-commercial-geico-s-goofy-commercial-earns-a-ban-at-conn-school

So all you wonderful people on your grind, here’s to HUMP DAY!
Sending you some Wednesday love!

The talent behind Geico’s Hump Day genuis commercial:

CREDITS
Client: Geico

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Wade Alger
Creative Director, Art Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Broadcast Producer: Molly Souter
Producer: Samantha Tucker
Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Group Account Director: Chris Mumford
Account Director: Liz Toms
Account Supervisor Parker Collins
Account Coordinator: Carter Crenshaw
Project Manager: Susan Karns

Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz

Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer, Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri

Editorial Company: Mackenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey

Visual Effects: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2-D Lead Artist: Randy McEntee
2-D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3-D Lead Artist: Kevin Ives
3-D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble

Audio Post, Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: “Happier Than” theme song by Adam Schlesinger

Principal Actors in Spot:
“Ronny” – Alex Harvey
“Jimmy” – Timothy Cole
Musical Duo in all spots

“Hump Day”
“Mike” – Michael Clark
“Julie” – Lindsay Stoddart
“Leslie” – Leslie Tsina
“Camel VO” – Chris Sulivan
Voiceover announcer: Andrew Anthony

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